Each fall I teach a class called Plants, People, and Civilization where we do a blind chocolate tasting. We compare ten 70% cacao chocolate bars on a number of different characteristics, including texture, taste, finish, aroma, etc. During the tasting, tasters aren't biased by packaging or price.

For the three years in a row, approximately 30 independent students, tasting the chocolate blindly, then scoring the results and ranking the different bars, ranked Chololove’s 70% Strong Chocolate the highest.